realme Redefines Mid-Range Devices Standards Through Continuous Innovation and Investment with the Launch of realme 15 SeriesCairo

realme, the fastest-growing smartphone brand in Egypt, has reaffirmed that its global and local success is rooted in its strong focus on innovation and continuous investment in technology. realme’s strategy centers on delivering the best possible user experience within its price segment, setting new standards that reshape the rules of competition in the mid-range devices market.
realme continues to strengthen its position in the smartphone market through ongoing innovation and the introduction of advanced technologies within its price segment. realme introduces realme 15 Pro, equipped with a 50MP triple camera system powered by the Sony IMX896 sensor and enhanced with advanced imaging technologies that deliver high clarity and detailed shots every time.
Meanwhile, realme 15 5G features a 50MP main camera with Optical Image Stabilization (OIS) and supports 4K video recording, offering users a rich photography and videography experience filled with vivid colors and fine details whether for still images or professional videos.
Innovation goes beyond the camera, extending to performance as well. realme 15 Pro is powered by the Snapdragon 7 Gen 4 processor, delivering ultra-fast performance and a seamless experience, even when running heavy applications or demanding games. On the other hand, realme 15 5G runs on the D7300+ processor, backed by a powerful GPU, striking the perfect balance between efficiency and speed, and ensuring stable performance and smoother gameplay.
realme also introduced the AI Edit Genie feature, available on both realme 15 Pro and realme 15 5G. This groundbreaking AI capability marks a major leap for mid-range devices, allowing users to edit and enhance their photos professionally through simple text or voice commands. Whether removing unwanted objects or adding new details with precision, this tool transforms photo editing into a seamless and creative experience.
Danielle Hu, CMO of realme MEA, said: “realme has always aimed to bring flagship-level technologies to a wider audience. The launch of realme 15 series in Egypt reflects our commitment to enhance the digital experience for consumers and delivering top-tier technology at accessible prices, keeping our devices at the forefront of competition.”
She added: “The Egyptian market is one of our most strategic markets in the region, and we believe realme 15 series will be a true game changer. By combining powerful performance, advanced AI capabilities, and professional-grade cameras, we are staying true to our philosophy of continuous innovation and delivering the very best in our segment.”
Notably, realme 15 series comes in a stylish design with trendy color options, backed by local warranty and after-sales support. This unique blend of high performance, advanced technology, and elegant aesthetics further strengthens realme’s position as one of the leading and most competitive devices brands in the Egyptian market .